Marketing & Sale
How to Manage Your Own PR
Ten tips for running a successful public-relations campaign. At start-ups, founders often wear many hats, including that of a PR manager. The good news is that reporters and bloggers are more likely to listen to a pitch from a company founder than a PR rep. “It means something when you tell somebody, ‘I invented this [...]
A Flash PDF Viewer for Reading PDF Files without Acrobat
Ever had a problem showing a PDF file too big for emails or slow internet connection? Make it into a Flash movie format which has smaller file size and can be viewed anywhere. Like Scibd and SlideShare, PDFMeNot is an online PDF to Flash converter that will instantly convert any Adobe PDF document into a [...]
Grab Your Local Listing in Bing
Last week, Microsoft unleashed its brand new search engine onto the market. It’s called Bing and, contrary to what the name suggests, you do have to take it seriously. Even if you’re not planning to give up your Google search habit, you’ll still want to familiarize yourself with Bing to understand how you can help [...]
What Really Generates Referrals
Building a foundation that automatically generates referral momentum is not done through external actions – like some many things in life, you do it from the inside out. Plain and simple the most widely referred business are purely more referable. Make people look good Keeps promises Creates an experience Educates, instead of selling Adds value [...]
Free car charging at new, green(er) McDonald’s
The new restaurant in Cary—opening this week—will be North Carolina’s first “green” McDonald’s, and it aims to become gold-certified under the LEED standard. Both the interior and exterior of the restaurant have been designed with sustainability in mind. More than 95 percent of the wood used in construction, for example, comes from forests certified by [...]
Leisure with an elegance suits you, ma’am
After 40 years, Fella Hamilton still dominates fashion’s least favourite category. The glamorous 84-year-old next month celebrates four decades since her first line of towelling turbans for Brighton’s “ladies who lunch” blossomed into a brand of leisure wear for women aged 40 and older. “I made clothes for over-40s because that’s how old I was,” [...]
The Pros and Cons of Co-Branding
There are a number of reasons companies embark on co-branding programs. To begin with, they’re a powerful way of introducing one company’s products and services to the loyalists of another. Co-branding also enables one brand to benefit from the “halo of affection” that belongs to another. That was the rationale behind Nike’s (NKE) original 1984 [...]
