Marketing & Sale
Grow Wallet Share From Your Existing Customer Base
Legendary bank robber Willie Sutton, when asked why he robbed banks, replied: “Because it’s where the money is.” The same is true of your installed base: If there is any money to be made in this depressed market, it’s here. This means if you’re not doing dedicated, installed-base marketing, you’re losing money…and ground. But your [...]
Five Words to Never Use in an Ad
As a smart business person, you probably know that there are no such things as magic words, particularly in a culture that has been saturated with advertising. But there’s something else you should know: Not only do magic advertising words not exist, several of them actually work against you. And chances are, you’re using at [...]
Twitter-powered truck sells ice-cream sandwiches
There’s a new truck roaming the streets of LA—just in time for summer—and it’s being followed by legions of devotees who track its whereabouts via Twitter. It’s not Korean barbecue tacos on the menu this time, however—rather, it’s gourmet ice cream sandwiches. Coolhaus sells handmade ice cream sandwiches from a pink and chrome converted postal [...]
Four keys to a great PR campaign
Consider the four “Ps” when it comes to establishing the groundwork for a successful PR campaign: photography, pitch, profile and pack. With these elements lined up, you’ll be better prepared for the follow-up. Photography: Make sure that you have a great selection of visuals available, should your press release capture a reporter’s eye. This includes [...]
Harnessing the power of analytics
You’d be surprised how many startups don’t see the value in their Web traffic data. All too often the only statistics a site’s owner has on hand is a basic set of website logs from their web hosting company – logs which they rarely have analyzed or looked at in depth. Further, they often have [...]
License plate flash frame
Scrolling License Plate Flash Frames are an incredible new accessory for any car! Featuring a lighted, scrolling message display built into a license plate frame. Flash Frames allow you to express yourself while on the road or stuck in traffic. Simply create and enter up to 5 messages (up to 120 characters in length each) [...]
Learn how to spot a home business scam
The home-based business opportunity sector has become a prime target for scammers in today’s Internet world. The Better Business Bureau serving Mississippi offers the following tips on ways to avoid being ripped off in a home business venture: Be wary of “high income” opportunities as well as those touting instant or quick earnings. Look for [...]
