Marketing & Sale


9 Proven Headline FormulasThat Sell Like Crazy

You can write a headline in an infinite number of ways. However, certain types of headlines have proven themselves repeatedly for many years. By following the “formula” of these headlines, you can give yourself an edge when you are serious about persuading someone to read and respond to your copy. The following 9 headline formulas [...]

Advertising Scams Hit Businesses

Better Business Bureaus see Business Directory Scams on a regular basis and they appear to be a growing problem. The scammers are misleading, vague and rushed in their contacts with employees, which results in companies being sent invoices for hundreds of dollars for fraudulent listings or unwanted services. This works because scammers convince the person [...]

Need door-to-door salemen? Hire a Mormon.

OAK BROOK, Ill. — Six days a week, in fair weather and foul, two-dozen door-to-door salesmen, all of whom live clustered together in an apartment complex in this suburb west of Chicago, pile into S.U.V.’s and cars and head into the big city, bent on sales of home security systems. And on Sunday, their one [...]

Twitter Apps Your Business Should Explore

Twitter applications are tools that help you efficiently get the most out of your Twitter activity. They can save you time and effort while streamlining your marketing and social networking efforts. Tweetr – This applications allows you to share files up to 10MB via Twitter. Tweetr will upload your file and covert it to a [...]

Run Cheap TV Commercials with Google TV Ads

With Google’s TV ad service, small companies can buy low-cost TV commercials on national cable channels With nearly $18 million in annual revenue and 31 employees, ShoppersChoice.com, a Baton Rouge company that operates a handful of e-commerce sites, is substantial — but it’s no Wal-Mart. Yet for just $2,500 to $3,500 a week, commercials for [...]

How to rank the quality of your leads

By Rob Minton at rismedia.com Lower-quality leads are attractive because you don’t have to spend a lot on the “front side” to generate the leads. However, you end up having to spend more on the “back side” trying to convert these lower-quality leads into clients. The “back side” is the marketing you deliver to the [...]

Invitation-Only Social Network for Real Estate

Social networks and interactive Web 2.0 technologies have become dominant features of social life and news lately, and millions regularly spend hours each month on sites like Facebook, Twitter, and LinkedIn. One startup company with a selective vision for a real estate investor oriented social network decided to focus on the quality of members as [...]