Marketing & Sale
Five tips to being more professional on social networks
In any case being “nice” and professional online is important. There are certain expectations that people have – right or wrong – when using social networks. Ensuring you and your company network online in an acceptable way is critical. First, keep sex, politics, religion, and family out of your online life to the extent that [...]
Target Moms’ Buying Power
In the U.S., there are 75 million mothers, all of whom influence 85 percent of their household purchases. That’s about $2.1 trillion per year in spending, according to the Marketing to Moms Coalition. So what are they buying from you? If your target market comprises this vast group of women with children under 18 at [...]
Tweeting for profit
Smart entrepreneurs are now doing deals in 140 characters or less on Twitter. (Fortune Small Business) — A year ago Kris Drey couldn’t care less about Twitter. With 13 years of Web site experience, Drey is no technophobe. He serves as vice president of product marketing at Fliqz, an online video-hosting service with 20 employees [...]
Using Twitter to grow business
“Ha, I’m on it like five times a day,” Shafranek admitted when asked how often she uses Twitter. However, that Twitter habit has given a boost to her online children’s clothing business Tinytotswithstyle.com, Shafranek said. She went from four people following her “tweets” to nearly 1,000 in no time, and since then, more and more [...]
Facebook Vanity URLs Coming This Weekend
On Saturday, June 13, you’ll be able to choose a username on a first-come, first-serve basis for your profile and the Facebook Pages that you administer by visiting www.facebook.com/username. Users will only be permitted to select one username for their profiles, as well as for any Pages they administer. The name must total at least [...]
10 Tips For Getting Your Email Marketing Emails Past the Spam Filters
A recent Direct Marketing Association (DMA) study showed that “Email’s ROI in 2008 was $45.06 for every dollar spent on it.” This is outstanding news for permission-based email marketers but you have to get into the Inbox to realize this level of ROI. Here are some tips on how to improve your Inbox delivery. Unless [...]
Yahoo merger holds peril for small biz
It’s like we’re watching a scene from that dumb reality show, “The Bachelor,†and in this case the bachelor is Yahoo. Who will walk down the aisle with Yahoo? Microsoft? Google? Time Warner’s AOL? Even News Corp. is getting into the act, considering a plan to team up with Microsoft in its bid for Yahoo. [...]
