Marketing & Sale
Simple Steps For Word Of Mouth
Marketing Profs Daily Fix: Holly Suttmann, a former schoolteacher, started the Black & Light Candle company. Holly really understands word of mouth. She’s proof that every business can master these inexpensive techniques. Lessons from Holly: Cultivate key talkers. She’s sent me two personal notes and really built a relationship with me. Use samples. People can’t [...]
Does Your Firm Offer Referral Gift Certificates?
Think retailers are the only ones that should offer gift certificates, think again. Every business can find a way to extend some form of gift certificate to clients and prospects. Think about the marketing factors at play with this tool. You allow others to pass your marketing message or gain some additional benefit from the [...]
Small Biz Cracking Code For Federal Contracts
“The economy has been slip sliding away,” says Witcher, whose 75-man operation also sells and services big rigs and is the Northeast’s largest supplier of Pierce fire trucks. “We decided we wanted another place we could sell.” As the economy slows, this is a good time to take a closer look at the federal government, [...]
Taking Your Invention to a Trade Show
Trade shows offer inventors and entrepreneurs the opportunity to reach a large number of potential buyers and retailers. The most important thing you can do before attending a trade show is to make sure you choose the right one. Be sure to make your choice based on the potential returns. To choose appropriate trade shows, [...]
How a Funky Ice Cream Truck Can Change Your Business
Designer Adam Ellis has reinvented the ice cream truck. In doing so, he’s reinvented a street vending business. Boutique flavors, a chandelier on the inside, and a truck that customers can write on, this is the ice cream truck overhauled, inside and out. An awesomely unique truck begs to be explored, and clearly has something [...]
Filling A Natural Niche
Chris Reed is founder and chief executive of Reed’s Inc., which produces a line of natural sodas. And he’s a fan — some might say a fanatic — of the pungent herb. Each year, his company chops 1 million pounds of fresh ginger, enough to fill 28 big-rig trailers. In addition to sugared ginger candies [...]
Will It Blend? Smart Online Marketing
As soon as the iPhone hit the market, BlendTec purchased one and made the following clip and put on YouTube. So far, the clip has been viewed 2,041,340 times, commented 6,048 times, and favored by 4,383 people. Monthly sales through the web for the Total Blender is currently running at more than 5 times our [...]
