Marketing & Sale
How to Get Your Share of Government Contracts
Looking to bring in new business? Then you’re probably on the watch for government contracts coming up to bid. If you’re not, you should be.
Together, federal, state and local governments buy over a $1 trillion dollars in goods and services each year. A not-insignificant amount of that money gets funneled into multimillion-dollar constructions projects. But [...]
Top 7 Insights To Unlocking Your Customer’s Brain For Instant Sales
Have you ever wondered …
Why even the highest priced or lowest quality products sometimes outsell their competitors’?
Why and how your prospects buy the products or services they do, even if their choices seem irrational or impractical?
Why some brands have a devoted cult-like following while others have zero loyalty?
Will The Real Decision Maker (In Your Brain) [...]
New designers find shortcut to fashion fame
When pop princess Ashlee Simpson was first photographed last summer post-nose job, it wasn’t just her plastic surgery that garnered mass attention. Sales of the dress she was wearing in the photo skyrocketed.
In the current celebrity-obsessed scene, an A-list star – on or off the red carpet – shown wearing a new designer’s creation can [...]
Marketing to Moms
For business owners, the $1.6 trillion “Mommy Market” is well worth pursuing. In the book Trillion Dollar Moms, Maria Bailey and Bonnie Ulman teach you how to take advantage of this lucrative market. They describe three generations of moms: baby boomer moms, Gen X moms and Millennial new moms. If your company is still marketing [...]
Online Video Generating Excitement
Online video is becoming the killer application of the Internet as b-to-b marketers embrace it as an integral part of their marketing programs, using it in such disparate formats as 15-second banner ads and long-form documentaries.
Spending on online video advertising will more than triple in the next three years, growing from $775.0 million this year [...]
Freebies Pose Challenge For Small Biz
What happens to businesses when people expect to get things free? Especially small businesses? Surprisingly, an increasing part of our economy is based on the concept that customers get something for nothing.
The Internet is the prime example. Sure, you may (or may not) have to pay to access the Internet, but once you’re there, you [...]
Do Just One Thing Better Than Anyone
Beverly Sills, America’s best known opera soprano, died yesterday and I was struck by a quote she made during a past New York Times interview.
“I always had a theory that people became a superstar because they could do one thing better than anybody else in the world,†she said. “I think there was an aria [...]
