Chris Reed is founder and chief executive of Reed’s Inc., which produces a line of natural sodas. And he’s a fan — some might say a fanatic — of the pungent herb.

Each year, his company chops 1 million pounds of fresh ginger, enough to fill 28 big-rig trailers. In addition to sugared ginger candies and ice creams, he produces six ginger brews: Spiced Apple, Raspberry Ginger, Cherry Ginger, Original Ginger, Premium Ginger and Extra Ginger, the last of which packs 26 grams’ worth of the stuff.

In a business dominated by Coke and Pepsi, healthful soda sounds like a contradiction. But unusual beverage companies such as Reed’s are etching out a niche within the carbonated beverage industry, which sells about $28 billion worth of drinks annually to U.S. consumers, according to ACNielsen.

Natural sodas saw 36.5% sales growth in conventional food stores and 12.4% in natural food stores during the last year.

LA Times

Based upon an inspired Biblical formula, the world’s first spiritual perfume is designed to be a reminder of God, Christ, spiritual self and soul. “We turned to the Bible to seek inspiration about which items to include and became convinced that a formulation would reveal itself,” explains Rick Larimore, IBI’s chief executive officer. “Creating Virtue(R) has been an adventurous journey through fragrance and scripture, with remarkable miracles confirming our choices.”

Virtue(R)’s subtle blend includes top notes of apricot, pomegranate and fig that transition to a gentle heart of iris, warming to a golden base of rich, exotic woods of frankincense, myrrh, aloe, and spikenard. Several ingredients cost up to $4,500 per kilogram, making Virtue(R) a truly precious mixture of oils. It is available in a 1.7-fluid ounce French bottle and over cap, with 24-kt gold raised lettering on the bottle and embossed gold foil lettering on the box, pamphlet enclosed.

“The natural oils of Virtue(R) blend with the wearer’s own body chemistry to form your own signature fragrance. Uniquely beautiful and definitely unforgettable, it places the wearer in an ancient world of senses, enduring and timeless for over 3,000 years,” says Vicki Pratt, IBI’s president. “A gift for someone special or your own unique treasure, Virtue(R) brings a valued gift of scent and hope of a renewed spiritual self. No one has ever done this before in a perfume - developing a fragrance that reminds us of our, sometimes frail, conscious link to God.”

California News Wire

WalkStyles invited America’s fitness community to use its free, online service to form walking clubs. Participants can register, connect with like-minded walkers where they live or where they travel, and use the site to manage their group activities.

If all goes as planned, it could become the MySpace for walkers.

The target audience is huge and growing: Nearly 72 million Americans say walking is their favorite form of exercise, and older Americans favor it most.

The free online service complements the subscription-based service already in place on walkstyles.com. Walkers are encouraged to use a DashTrak to tally their daily steps and monitor their progress or to check it against others in the group. It’s a product that people all over the country - mostly women - have encouraged Parks to build, so they can find like-minded walkers wherever they go.

Sun Herald

Flexpetz recently launched in Los Angeles and San Diego, and offers consumers the option of having a dog for just a few hours or days a week. Which is a good solution for people who’d love to have a dog, but are too busy, travel frequently, or live in buildings that don’t allow dog ownership.

The company’s founder, Marlena Cervantes, views Flexpetz like an extended family: “When our dogs spend time with their extended family members, they are lavished with love and undivided attention. We feel our this concept allows our dogs more love and attention than single ownership can often provide.”

Membership is limited, and each dog generally spends time with a small group of people. Monthly membership costs USD 39.95 plus a daily fee, and members can reserve their pooch of choice online. Before being allowed to rent a dog, members go through a mandatory training session with a certified Flexpetz dog trainer. The service aims to expand to New York, San Francisco and Boston soon, followed by other cities in the United States and abroad. One to set up locally? Or how about starting a website that matches two or three owners, facilitating fractional dog ownership based on location, availability and personality?

Unusual Business Ideas That Work

When July hit Miami in 1998, everyone seemed to be enjoying the dog days of summer–except the dogs. As owners took giant swigs from their 32-ounce water bottles, their dogs ran to and fro, wearily retrieving makeshift toys in the afternoon heat. It was on one sunny afternoon in July that Carlotta Lennox rolled by a park on a pair of rollerblades, noticed that the dogs looked tired and hungry, and realized how she could give the day back to the dogs.

Seven years later, the first Hey Buddy pet vending machine was established in Bark Park Central, an off-leash dog park in Dallas. Lennox, 36, stocked the machine with dog treats, tennis balls, dog shirts, dog glasses–basically everything a dog might need for a walk in the park. And with its shingled roof and slated facade, the doghouse-inspired vending machine was hard to miss–which meant pets and their owners weren’t the only ones begging Lennox for more.

I see my machines at the Plaza in New York City, maybe gold-plated, carrying Louis Vuitton dog collars and Chanel pearls and everything else a celebrity would want for their dog,” says Lennox. She also lists apartment complexes, RV parks and veterinary offices as just a few more places she hopes to have Hey Buddy Machines in the future. “That’s really what we’re all about,” she says. “We just want to make it convenient for the customers who are out there with their dogs.”

Unusual Business Ideas That Work

Books Lambert, who runs TheBeerbelly.com as president of Under Development Inc., is also someone who might have been viewed by some as having a less-than-perfect business model for his venture. But — after the press picked up on his contraption and he got 1 million hits to his fledgling site, as well as about 80 calls from offline media, including CNN and the like — he sold his electronics company, turned toward inventing full-time and his beer belly is jiggling as he laughs all the way to the bank.

Lambert also uses a potent mix of marketing savvy and passion, spiced with some serendipity, to run his site. The Beerbelly, by the way, is a neoprene bag that fits under a shirt and can be used to avoid paying $9 for drafts at sporting events.

eCommerce-Guide

When the air conditioner caught fire three years ago, Kate Khosla thought it was time to pull the plug — literally — on her husband Ron’s efforts to invent a better compressor-condensor-evaporator.

Khosla’s idea was simple: he thought he could build a gizmo that would allow an ordinary air conditioner to take a room’s temperature down as low as 32 degrees. Not all of his prototypes blew up, but neither did any of his early models last long enough to get the job done.

You could find Khosla juggling about a dozen small boxes at the New Paltz post office, sending his patent-pending CoolBot to farmers like himself. With next to no publicity or marketing, the CoolBot is becoming a very hot item. And it’s poised to go more places than the farm. He’s sold about 80 units at $250 a pop and has placed material orders that will allow him to build another 500.

It’s all a marvel to Khosla, who calls himself a “reluctant capitalist” who never intended to sell his invention. He’d thought initially to explain the process to other farmers and let them build their own. That idea didn’t work out, but the Khoslas don’t seem too broken up about it.

Times Herald-Record