Producers of the Internet-video serial “lonelygirl15″ — once thought to be an amateur project but later revealed to be the product of professionals — have raised $5 million from prominent technology investors to expand and introduce new online shows.

The new funding for EQAL, the Los Angeles company behind “lonelygirl” and another popular Internet drama, “KateModern,” illustrates Silicon Valley’s continuing push to move video onto the Web and find better ways to make money from it. Though the online-video industry got a big boost after Google Inc. bought video site YouTube for $1.6 billion two years ago, many companies are still struggling to come up with viable revenue models.

Todd Dagres, a partner at Spark Capital, the Boston-based firm that led EQAL’s round of financing, said the studio understands that “the Web is not TV, and you can’t advertise like you do on TV.”

Instead, EQAL, formerly known as LG15 Studios and led by Chief Executive Miles Beckett and President Greg Goodfried, plans to weave advertising into the content of their shows, Mr. Dagres said, and also to interact with its community of viewers.

Other investors putting cash into EQAL include Silicon Valley’s Ron Conway, who backed Google in its early days; Marc Andreessen, the co-founder of browser pioneer Netscape Communications; Conrad Riggs, a Hollywood producer involved with TV shows such as “Survivor” and “The Apprentice”; and Georges Harik, a former Google executive.

wsj

Jordan Lakoduk/ entrepreneur-”I started ‘Dotcomr‘ in early 2004. My brother was getting his senior pictures taken, and he was talking to the photographer and she mentionted that she needed a website. And my brother mentioned that my brother does websites. I was really fortunate to have a really successful business person trust a high school student to get a website done and then pay me.”

Jordan’s computer savvy has really paid off. Not only has he been able to tuck some cash away, but it’s earned him attention with the McElvy Foundation. They awarded him $40,000 for college!

Jordan- “I had no idea that you could get scholarships just from being a business owner at such a young age.”

But “Dotcomer” has been a lot more than a paycheck for Jordan. It’s taught him several aspects of running a business including how to conduct himself in a professional way.

Jordan-”It’s taught me to just be aware of how you act when you’re out in public or when your with people that could bve your potential clients in the future. You never know who you’re going to be workign with.”

kxmc.com

eBay is requiring that users in Australia use its PayPal payment service on all transactions. Aside from transactions in which the buyer picks up items in person and cash-on-delivery, no other payment method will be permitted, and eBay is banning sellers from using their own merchant credit card accounts if they have them. eBay said it is making the changes “to make buying on eBay.com.au even safer and selling more reliable.”

According to the new policy, all items listed for sale on eBay.com.au on or after May 21, 2008, must offer PayPal as one of the payment methods. Beginning June17, all items appearing on eBay.com.au must be paid for using PayPal or pay on pick up. Visa and MasterCard are accepted only when processed through PayPal.

The only exceptions to the policy will be for listings in the categories of cars, motorcycles, aircraft, boats, caravans, trailers, trucks (commercials), services, real estate and businesses for sale.

THE e-commerce bandwagon bypassed millions of carpenters, massage therapists, lawyers and other service providers, mostly because it is impossible to drop an appointment into a shopping cart without unleashing a scheduling nightmare.

“This is something that’s been needed for a while, but no one has been able to do it successfully,” said Greg Sterling, of Sterling Marketplace Intelligence, an online consultancy. “With these new services, there are a lot of circumstances where it can work quite well for both the business and the consumer.”

When Jennifer Brinn opened a practice in massage and Reiki (a Japanese stress-reduction technique) in San Francisco in 2003, she relied on a day planner and lots of “e-mail and phone tag” to book appointments. Last year, she began testing HourTown, an online booking service started by a former product designer for PayPal, Ryan Donahue.

HourTown, like its competitors, BookingAngel and Genbook, is an online calendar tool, with a twist. Users fill the calendar with personal and business appointments, but they can also transmit to the Web any blocks of time they would like to make available for business appointments. Customers can book a time directly from the service provider’s Web site, or, in the case of Ms. Brinn, they can reserve a slot and wait for her to confirm the appointment with an e-mail. Either way, it is free for customers.

Last year, Ms. Brinn started buying text advertising on Google around the same time she added the HourTown booking technology to her site (www.jbrinn.com), and since that time her client base has doubled to more than 200. HourTown, she said, helps her attract more impulse buyers.

New and exciting work options seem to pop up all the time in today’s fast-paced cyber-world. Even so, certain fields have emerged as the most popular — and successful — online choices. Explore our hot picks to see if there’s something that fits your skills, talents or interests.

1. Coaching and Teaching
2. Communications/Information
3. Direct Sales
4. E-tailing
5. Event Planning
6. Parenting Services/Products
7. Personal Services
8. Virtual Assistant
9. Website Consultant
10. Work-at-Home Support

Mompreneurs Online

Tough product reviews anger some advertisers but win reader trust - and revenue - over time.

Running a Web site that publishes reviews of camcorders sounds like a tame line of work. But I had a moment of terror when an executive at a major electronics manufacturer accused me of hacking into the corporation’s computer system to get information about a new product.

My site, CamcorderInfo.com, evaluates equipment for consumers. I started it five years ago as a senior in high school. While I attended Tufts University, my team and I built it to 20,000 visitors a day. Our major selling point is our reputation. Some reviewers in this field have damaged their credibility through cozy relationships with big manufacturers. We maintain our independence - and publicize it.

The executive’s accusation came after I published an advance look at one of his firm’s camcorders. I had found pictures and specs on the company’s Web site. He claimed that the review, which I considered to be neutral, had forced his employer to release a rudimentary version of the product early and damaged sales. He threatened to call the FBI to prosecute me if I didn’t reveal information about an anonymous source at the firm whom I had interviewed.

Complete story at FSB Magazine

When pop princess Ashlee Simpson was first photographed last summer post-nose job, it wasn’t just her plastic surgery that garnered mass attention. Sales of the dress she was wearing in the photo skyrocketed.

In the current celebrity-obsessed scene, an A-list star - on or off the red carpet - shown wearing a new designer’s creation can almost singlehandedly launch a fashion frenzy.

When Jessica Simpson stepped out recently in West Hollywood with Sang A’s “jade” clutch in blue python, blogs were quick to post her picture and solicit comments. And with the attention, from sites such as Pop Sugar and Style Minded, came demand for Sang A’s new $1,576 handbag.

Accessories designer Sang A learned early on that reaching out to the online community could be a crucial element of hawking her high-end handbags, which range in price from $1,500 to $15,000.

With a limited budget for marketing, Sang A has since come to rely heavily on blogs not just for attention, but also feedback.

The sites she chose to sell her wares, such as luxcouture.com and lagerconne.com, have developed mutually beneficial relationships with bloggers by incorporating reciprocal links.

“Blogging is absolutely important because it reaches the people that aren’t inside the fashion industry,” Sang A said.

CNN Money

Hiring a Web developer to build an e-commerce site from scratch can cost at least $5,000, and often far more. But there are cheap alternatives for those willing to do much of the setup themselves — many of which don’t require much time or technical savvy.

For an e-commerce novice, an all-inclusive service may be most sensible. Yahoo Inc.’s Merchant Solutions, for instance, lets users get a domain name and choose one of 12 predesigned Web-site templates.

You could save money by picking an all-inclusive service without sales-transaction fees. GoDaddy.com, owned by the Go Daddy Group, offers an e-commerce site-building and hosting service called Quick Shopping Cart, which has plans starting at $9.99 a month for sites with up to 20 product listings.

The Wall Street Journal

WalkStyles invited America’s fitness community to use its free, online service to form walking clubs. Participants can register, connect with like-minded walkers where they live or where they travel, and use the site to manage their group activities.

If all goes as planned, it could become the MySpace for walkers.

The target audience is huge and growing: Nearly 72 million Americans say walking is their favorite form of exercise, and older Americans favor it most.

The free online service complements the subscription-based service already in place on walkstyles.com. Walkers are encouraged to use a DashTrak to tally their daily steps and monitor their progress or to check it against others in the group. It’s a product that people all over the country - mostly women - have encouraged Parks to build, so they can find like-minded walkers wherever they go.

Sun Herald

Online video is becoming the killer application of the Internet as b-to-b marketers embrace it as an integral part of their marketing programs, using it in such disparate formats as 15-second banner ads and long-form documentaries.

Spending on online video advertising will more than triple in the next three years, growing from $775.0 million this year to $2.90 billion in 2010, according to research company eMarketer.

With the anticipated surge in spending, media companies are scrambling to get in on the action, as demonstrated by the partnership announced last month by NBC Universal and News Corp. to form an online video ad network.

In announcing the as-yet-unnamed venture, News Corp. President-COO Peter Chernin called it “the largest ad platform on earth,” with an audience that will reach about 96% of the U.S. Web viewing audience. The video network will be distributed by partners including Microsoft Corp.’s MSN, News Corp.’s MySpace, Time Warner’s AOL and Yahoo.

Already, the video venture has lined up charter advertisers including Cisco Systems, General Motors Corp. and Intel Corp.

BtoB Magazine

The business model is simple: Build it, make it funny enough, and the public will come. And once you get enough eyeballs, you can make money through advertising, just like regular TV networks.

Ever since a bootleg clip of a Saturday Night Live sketch comedy skit put YouTube on the map in December 2005, the growing consensus among Web watchers has been that short comedy clips are the “killer app” of the brave new viral video world.

SuperDeluxe.com, a comedy broadband network launched in January by Turner Broadcasting, and FunnyOrDie.com, a partnership between Will Ferrell and Adam McKay’s Gary Sanchez Productions and Sequoia Capital, venture capital firm behind YouTube and Google.

17-year-old Jake Fisher and Weina Scott, who met via an online message board, started their business in June 2005.

Switchpod is a podcasting hosting service that provides both free and premium accounts. You can create a podcast with their technology, upload it to Switchpod and be podcasting to the world in a matter of minutes.

Switchpod’s product soon generated 800,000 downloads and was bought out by Wizzard Software in an all-stock transaction worth $200,000. The sale also provides the partners with annual salaries of $40,000 for a 20-hour workweek.

startupjournal.com

Shay Hammond started her business when she was 11 years old. She got her idea from a dog bone cookbook she found while on vacation. She wanted to make dog treats for her dog Pancake, so she did.

“He really liked them and I thought, “Wow this could really end up being something huge!” So i went around town to see if anyone would actually sell them and i found a couple of business that would, ” Hammond said.

Now, she sells her homemade dog treats, which come in flavors such as Mutter Butter and Chic’n Lick’n, from her website and in a neighborhood store which sells local artisan’s goods on consignment. Hammond earned $700 last year and $1,500 since she started the company.

Inc.com

Here’s a checklist to make sure that your MySpace page is optimized to generate leads for you.

They all center around one huge rule: You must bring the business conversation away from MySpace. As long as you are on MySpace, you have to play by its members’ rules.

1. The first thing you must have is a form to get your visitors email addresses. You will increase your sign-up five-fold if you give them some sort of incentive to give their email address. Promote this by posting bulletins.
2. Syndication code. MySpace users are Web savvy. They know how to edit basic html and add it to their MySpace page. You want to have a pre-made banner ad with a link to your Web site and supply the html code so that if one of your MySpace friends wants to post your ad on his/her page, doing so is very easy.
3. There must be an obvious link to your Web site.
4. A reason to come back. Have fun on that one.

Here’s a little wisdom so you don’t have to learn the hard way. The most important advice I can give you is to never send unsolicited messages to other MySpace users.

marketingprofs.com