Here’s a checklist to make sure that your MySpace page is optimized to generate leads for you.

They all center around one huge rule: You must bring the business conversation away from MySpace. As long as you are on MySpace, you have to play by its members’ rules.

1. The first thing you must have is a form to get your visitors email addresses. You will increase your sign-up five-fold if you give them some sort of incentive to give their email address. Promote this by posting bulletins.
2. Syndication code. MySpace users are Web savvy. They know how to edit basic html and add it to their MySpace page. You want to have a pre-made banner ad with a link to your Web site and supply the html code so that if one of your MySpace friends wants to post your ad on his/her page, doing so is very easy.
3. There must be an obvious link to your Web site.
4. A reason to come back. Have fun on that one.

Here’s a little wisdom so you don’t have to learn the hard way. The most important advice I can give you is to never send unsolicited messages to other MySpace users.

marketingprofs.com

Why do small business owners write on blogs?

1. A faster and better way to create newsletter articles.
2. A strategy for getting published.
3. A low-cost way for a small business owner to market online.
4. A method to communicate and connect — especially important for business owners.
5. Satisfaction of some inner need to share.

Why do you blog? Or, if you do not currently blog, tell us the reason you do not.

smallbiztrends.com

One day in the early 1990’s Diana Duyser of Hollywood, Fla. made herself a grilled- cheese sandwich. Then she gazed down at the brown skillet marks on the bread: “I saw a face looking up at me; it was the Virgin Mary staring back. I was in total shock,” she later told reporters. Diana held on to the sandwich for 10 years — then sold it on eBay for $28,000.

Golden Palace purchased the notorious Virgin Mary cheese sandwich, a haunted walking stick ($65, 000,) and the “mystery envelope?” ($7,600.) More recently the company bought a Britney Spears half-eaten egg salad sandwich and a William Shatner kidney stone.

At first glance it might seem that the folks at Golden Palace have more money than sense — a lot more money. But do they really? The publicity garnered from purchasing these ridiculous items is much better than simply spending money on traditional advertising.

EBay’s home for the absurd is the “Weird Stuff” category that breaks down into three sub-categories: “Slightly Unusual,” “Really Weird,” “Totally Bizarre.” A recent check showed about 12,000 auctions in the three sub-categories.

eCommerce-Guide

With all the talk about the best ways to build backlinks, getting recognized by other bloggers, and “tips & tricks�? for promoting your own blog, it’s easy to forget about one of the simplest and most effective ways of marketing yourself: being friendly.

1. Introduce Yourself & Your Blog.
2. Make Friends via MyBlogLog.
3. Pay it Forward.

People spend so much time trying to learn how to game the system, write the best linkbait, and come up with automated methods for promotion, that they tend to ignore the basic strategy of networking. Be friendly to your fellow bloggers and they’ll be friendly to you.

Net Business Blog

Your next eBay purchase could arrive at your door in a brown Amazon.com box.

Amazon.com, the online retailer, is expanding a program designed to allow independent sellers to use its network of distribution centers to store and ship their products, according to Jeffrey P. Bezos, Amazon’s founder and chief executive.

Since last fall, the program, Fulfillment by Amazon, has allowed independent sellers who list their goods on Amazon.com to use its network of more than 20 distribution centers around the world to fill orders. Now Amazon, which is based in Seattle, is opening the program to vendors who list their items elsewhere on the Web — on their own site, through Google, or even on Amazon’s e-commerce rival, eBay.

The program is part of a broader set of tools called Amazon Web Services, an effort by the e-commerce pioneer to rent out complicated parts of its infrastructure to smaller companies that might benefit from its hard-earned expertise, and who will pay for the privilege of lightening their workload.

The New York Times

Just over a year ago, we covered Ether, which makes it easy for (budding) entrepreneurs to sell spoken advice and support by providing them with a dedicated 1-888 number for customers to call, and taking care of billing and payments. Now, a massive player has joined the arena. Skype’s latest software release includes a beta version of Skype Prime. The service is very similar to Ether: sellers set a price, fixed or per minute, find buyers for their service, and Skype handles the rest. Of course, instead of using phone lines, both sellers and buyers use Skype’s voice over IP platform.

While Skype charges ‘call providers’ more than Ether does—30% commission versus 15%—Skype’s obvious benefit is its existing global user base. Skype has over 171 million registered users, is available in 28 languages and is used in almost every country around the world. Which means a very large reach for minipreneurs who’d like to sell their services, whether they’re offering Spanish lessons, tax advice or something saucier. (Note that Skype’s guidelines state that call providers cannot offer any content or service that is adult, sexual, pornographic or paedophiliac.)

Other alternatives include BitWine and Wengo.

springwise.com

Business 2.0 Magazine looks at scrappy entrepreneurs who are squeezing big money out of websites that tap into the latest news, trends, and search fads.

When word of a whites-only scholarship at Boston University hit the media last fall–drawing coverage from bloggers and biggies like ABC alike–Daniel Kovach smelled opportunity. His goal: to boost traffic to the website he runs, Scholarships Around the US. So he paid a writer to crank out “The White Man’s Guide to Getting a Minority Scholarship,” which reveals that some schools do offer scholarships to “nonblack” students–and added it to the mix.

Then Kovach planted a link to the article on recommendation site Digg, where it jumped to the coveted front page. That, in turn, led other sites to link to the article. And Kovach landed a top search ranking on Google for phrases like “white man scholarship.” Read the rest of this entry »