Strategies & Execution
Filling A Natural Niche
Chris Reed is founder and chief executive of Reed’s Inc., which produces a line of natural sodas. And he’s a fan — some might say a fanatic — of the pungent herb.
Each year, his company chops 1 million pounds of fresh ginger, enough to fill 28 big-rig trailers. In addition to sugared ginger candies and [...]
Top 7 Insights To Unlocking Your Customer’s Brain For Instant Sales
Have you ever wondered …
Why even the highest priced or lowest quality products sometimes outsell their competitors’?
Why and how your prospects buy the products or services they do, even if their choices seem irrational or impractical?
Why some brands have a devoted cult-like following while others have zero loyalty?
Will The Real Decision Maker (In Your Brain) [...]
How can I form an advisory board?
My baking company is growing incredibly fast, and I often feel I could use a little advice. How can I form an advisory board? -Stephanie Vandegrift, Stephanie’s Premium Bakery, Dallas
Dear Stephanie: “Start with a list of experts you can call on individually,” says Dorothy Adams, a board member of the Stamford chapter of the Connecticut [...]
Marketing to Moms
For business owners, the $1.6 trillion “Mommy Market” is well worth pursuing. In the book Trillion Dollar Moms, Maria Bailey and Bonnie Ulman teach you how to take advantage of this lucrative market. They describe three generations of moms: baby boomer moms, Gen X moms and Millennial new moms. If your company is still marketing [...]
6 Steps To Creating A Super Startup
If you want to be an entrepreneur, you’re in good company. An average of 464,000 adults a month create new businesses, according to the most recent statistics available from the Kauffman Foundation, which tracks and promotes entrepreneurship. Technorati Profile
But starting a business is a complicated, risky, all-consuming effort. Indeed, just two-thirds of new small businesses [...]
Freebies Pose Challenge For Small Biz
What happens to businesses when people expect to get things free? Especially small businesses? Surprisingly, an increasing part of our economy is based on the concept that customers get something for nothing.
The Internet is the prime example. Sure, you may (or may not) have to pay to access the Internet, but once you’re there, you [...]
Do Just One Thing Better Than Anyone
Beverly Sills, America’s best known opera soprano, died yesterday and I was struck by a quote she made during a past New York Times interview.
“I always had a theory that people became a superstar because they could do one thing better than anybody else in the world,†she said. “I think there was an aria [...]
