Strategies & Execution
5 Turn-Offs About Networking
Top five expressions people use when they are talking about networking that can make you cringe: Schmoozing — this word makes networking seem so slimy and insincere. Networking is about teaching your contacts to believe in your character and competence so they want to work with you, send business your way or hire you 30 [...]
Using Your MySpace Page For Business
Here’s a checklist to make sure that your MySpace page is optimized to generate leads for you. They all center around one huge rule: You must bring the business conversation away from MySpace. As long as you are on MySpace, you have to play by its members’ rules. The first thing you must have is [...]
5 Things Trade Show Attendees Don’t Want You to Know
Successful selling at trade shows depends upon two things. One is your products and personnel: How good are your products and services, and how well do your people represent them. The second has nothing to do with you at all. It has everything to do with secrets. Not all attendees are the same, and not [...]
Start-Ups Tote Healthy Lunches To School
Savvy entrepreneurs are cracking open the door to the grammar school lunchroom with something many parents can’t get soon enough: healthier lunches. School lunches are big business. In public schools they often are controlled by unions and federal subsidies, primarily the $7 billion-a-year National School Lunch Program, which covers about half the 54 million public [...]
Must I play golf to get ahead?
“Women – or men, for that matter – who are not golfing are choosing to neglect one of the most powerful business and career-development tools there is,” declares Hilary Bruggen. Bruggen may be a tiny bit biased: A former head of global marketing for KPMG, she quit that job to start and run Strelmark, a [...]
Want Your Start-Up to Be Successful? Appearance is Everything
A new report highlights the importance of making new businesses appear credible to employees and customers. The success of an emerging business depends largely on the owner’s ability to convince potential employees or customers that the nascent company is operational, according to new research. “People are likely to buy products, work for, and give money [...]
Find, Keep That Niche
Rhonda Abrams at USA Today I’m a firm believer that the road to success for small companies is through specialization. A local hardware store has a hard time competing against home improvement big-box retailers, but if you specialize in unique knobs and fixtures, you can build a national clientele. It’s tough to get started as [...]
