Strategies & Execution
The Entrepreneur’s Secret
“The Secret” offers guidance and personal narratives about creating the life you want. The essential lesson of the book is how individuals attract (and create) the life they want through their thoughts, attitudes, and emotions. Whether you accept the full metaphysical premise of the project or not, the lessons of “The Secret” resonate with knowledge [...]
Steps to Take To Start an LLC
By KELLY SPORS at startupjournal.com The exact rules for forming a limited liability company, or LLC, vary by state. An LLC is similar to a partnership but has the legal protections of personal assets that a corporation has without the burdensome formalities, paperwork and fees. All new LLCs must file so-called articles of organization with [...]
Making a Splash In the Trash Business
In New Orleans’s French Quarter, it seemed nothing could ever stanch the morning-after party scent permeating from its famed Bourbon Street — especially during Mardi Gras. “There’s a whole bunch of beer spilled and liquor and whatever else, and when the sun comes up…it all ferments,” says Leonce Collins, a 10-year French Quarter resident and [...]
Guide to Word-of-Mouth Marketing
Properly executed, WOM marketing is an incredibly effective weapon in your marketing arsenal, because the message comes from a trusted source. The key ingredients of any word-of-mouth marketing campaign are: Giving people a reason to talk about you. Making it easy for people to share information about you. Engaging and energizing those people to spread [...]
You’ve Got To Sell Yourself On Making Money
For most business problems, there’s an obvious solution: Make more sales. Need a new Web site? Need more staff? Need new products or services? The answer: Get out there and make sales. But to succeed we have to sell. So here’s a very quick refresher course on keys to successful sales: Change your attitude. It’s [...]
Reading, Writing and Entrepreneurship?
Wish you could’ve taken entrepreneurship instead of arithmetic in elementary school? You’ll be jealous of the kids at Jean Parker Elementary School in San Francisco. It’s not that they’re foregoing a traditional education, but the fifth graders are getting supplemental classes in business from Salesforce.com and the BizWorld Foundation, which includes hands-on experience running their [...]
7 Essential Tips for Winning Headlines
Successful direct mail writers get their prospects’ attention by focusing on the prospect’s needs and making them feel that the letter was written just for them. The most effective headline, by far is “Sally Jones (or someone the prospect knows) thought you would be interested in this product.” It immediately establishes a relationship and gives [...]
