Strategies & Execution
When Is It A Good Idea To Move Out Of Your Home Office?
Once you’ve decided to take the plunge and move your home-based business to a commercial office space, there are a number of decisions you’ll have to make. First, where will you go and what facilities will you need?
Taking an office close to your home and your employees’ homes is always a good bet, as it [...]
Ten clues that your Web site is dead
Your small business could be dying, and you don’t even know it.
According to an expert in Web site design, small businesses’ Web sites are failing to leverage the Internet. As a result, many of them won’t be around for very long.
KitJustin Kitch, CEO of Menlo Park, Calif.-based Homestead Technologies Inc., offered these 10 clues [...]
Never Memorize Passwords Again
A weekly look at the latest products and services designed to help you run a better business.
Now that we can do virtually everything online — shop, bank, communicate — most people have a laundry list of passwords to access their multitude of personalized accounts. For those of us with imperfect memory, it can be easy [...]
Top Five Places for Small Business Networking
Networking. Does the word strike fear into your heart, or does it excite you with its possibilities?
Let’s face it, it doesn’t matter if you have the world’s best widget at the lowest possible price. If nobody knows about it, your business won’t be successful. That’s why networking is so important.
Here are five of the best [...]
What Do Successful Small Businesses Do That You May Not?
In an article published in the January issue of Investment Advisor magazine several points in an article called Stepping Up – How the best advisors take their firms to the next level jumped off the page.
Compared to the market as a whole, firms that dominated their market:
Are 60% more likely to have annual sales goals
Are [...]
Tap Into Your Own Talent
As an entrepreneur, you often jump at any chance to expand your business. However, your business’s biggest and best asset is you. It’s your expertise that makes your business unique and leads to the most efficient growth opportunities.
Find what you do brilliantly, and do more of it.
Tap into the innate power behind what makes your [...]
12 Steps to the Perfect Direct Mail Piece
Direct mail is still a wonderful way of targeting customers. It’s not as easy or as inexpensive as Spam, but it’s a lot more effective, predictable and trackable.
Here are the basics of a strong direct mail campaign.
Target your audience carefully
Use the “you” word as often as you can
Send your letter under the “President’s” signature
Make a [...]
