Women
Marketing to Moms
For business owners, the $1.6 trillion “Mommy Market” is well worth pursuing. In the book Trillion Dollar Moms, Maria Bailey and Bonnie Ulman teach you how to take advantage of this lucrative market. They describe three generations of moms: baby boomer moms, Gen X moms and Millennial new moms. If your company is still marketing [...]
Dog Vending Machine
When July hit Miami in 1998, everyone seemed to be enjoying the dog days of summer–except the dogs. As owners took giant swigs from their 32-ounce water bottles, their dogs ran to and fro, wearily retrieving makeshift toys in the afternoon heat. It was on one sunny afternoon in July that Carlotta Lennox rolled by [...]
A mother’s race for a cure
It took a few years before Martine Rothblatt got used to describing her daughter’s chronic lung disease as a lucrative market opportunity. “I choked every time I said it – it sounded so immoral,” says Rothblatt, 52. But when she realized that the fastest track to a cure was to launch a biotech firm and [...]
Web Site Aims To Help Women Seal Deal
Women decide or in some way influence most of the car and truck purchases in the United States — more than 80 percent, according to some estimates. But talk to women about their auto-buying experience in showrooms, and you’ll find that many aren’t thrilled. Salespeople who ignore the woman when a man and woman are [...]
America’s Next Business Tycoons
17-year-old Jake Fisher and Weina Scott, who met via an online message board, started their business in June 2005. Switchpod is a podcasting hosting service that provides both free and premium accounts. You can create a podcast with their technology, upload it to Switchpod and be podcasting to the world in a matter of minutes. [...]
Meet Ms. Fix-It
Barbara Kavovit — better known to the world as Barbara K — has turned what began as a niche home-improvement business into a mini-empire that now includes a line of fashionable, female-friendly tools available through retailers like Target, two best-selling books and, most recently, an online show. Barbara K admits that while her career has [...]
An entrepreneur’s nonprofit helps sick kids
Allison Stuart felt scared during the day she spent at the hospital in New Orleans awaiting surgery for recurring ear infections. Most 7-year-olds would. She had some things to comfort her, though – not reassuring words from her doctor or the prospect of a new treatment, but far simpler gifts: a colorful quilt and a [...]
